Case Study:
Akshay Nanavati
From Unknown To National TV
Endorsed By The Dalai Lama
Sold In 40 Countries In 6 Months
Akshay Nanavati is a Marine Corps veteran, entrepreneur, philanthropist, ultramarathon runner, author, speaker, and an expert on the science of fear.
Although Akshay had some business experience when he reached out to us, he was completely unknown in the online space.
He was launching a brand new personal development course in conjunction with his first book, Fearvana, and didn’t have any kind of email list or social media following, not even a Facebook page.
Campaign Goals
Akshay’s goal was to promote his book, Fearvana through both traditional and online media outlets: TV, radio, magazines, business publications, podcasts, as well as in-person speaking gigs.
He wanted to build credibility and an online following in order to connect with world class influencers that would endorse his book, sell out his new online course and find investors and donors to support his non-profit.
Our Approach
We worked with Akshay for about six months in preparation for his book launch.
We helped him create a comprehensive marketing and publicity campaign that included building his audience from the ground up, connecting him with influencers for endorsements, book reviews, decision-makers at conferences for speaking engagements as well as dozens of media interviews in both traditional and new media outlets.
Results
We booked Akshay for interviews on countless TV networks including ABC, CBS, Fox, the CW, Cheddar, CTV, and more.
Akshay’s TV and radio interviews were broadcast on major markets such as New York City, Los Angeles, Washington DC, Chicago, San Diego, and online, reaching a combined audience of over 12 Million people.
We secured interviews for Akshay in The Washington Post and many business publications such as Forbes, Inc., Fast Company, dozens of podcasts and other online media outlets in the entrepreneur and personal development space.
As a result, the book became a #1 Amazon bestseller, Akshay’s email list and social media following grew quickly, and the credibility and brand awareness allowed us to make high-level connections with some of the world’s top influential authors and thought leaders.
The Dalai Lama wrote the foreword for Akshay’s book, and New York Times bestselling author Jack Canfield endorsed it as well.
“Fearvana inspires us to look beyond our agonizing experiences and find the positive side of our lives.”
Building on the success of his campaign, we were able to book Akshay for a speaking engagement at Podfest, the largest podcaster and new media marketing conference in the world.
Akshay was able to take this to the next level with speaking engagements at large corporations (that also purchased his books in bulk for their executives and employees), connections with A-list movie stars, and more.
47,000+ engaged followers
Today, Akshay has his own Wikipedia page and a strong online presence with over 47,000 engaged followers. The message of Fearvana has truly turned into a movement, with literal flags at the North and South Poles.
The book continues to sell in over forty countries, Akshay regularly speaks on stages all around the world, and he’s successfully launched an organic food supplement company, Fearvana Fuel on the back of the Fearvana brand.
In Akshay’s Own Words…
“Esther got me mentioned in Inc., Fast Company, Entrepreneur.com… She got me on major media outlets. As a result, I’ve sold Fearvana in over 40 countries.”
More Case Studies
Gary Vaynerchuk
New York Times Best-Selling Author
Receives Thousands Of Additional
Book Sales In Just Six Weeks
Gary Vaynerchuk brought us in for the final stretch of his launch for the #AskGaryVee book. The media interviews we secured for him, combined with the bulk buys we negotiated, led to selling an extra 7,500 copies and helped put the book in the top 10 of the New York Times bestseller list.
Read Gary’s case study
Gary Vaynerchuk
Read the case study
Ryan Levesque
First-Time Author To #1 Bestseller
$1.8 Million In SaaS Sales
– All In Less Than A Year
Ryan came to us before launching his first book, Ask. He had no publicity lined up for the book launch or for his software business, Bucket.io. The interviews we booked for him helped Ask become a #1 national bestseller, and drove over $1.8 Million per year in new revenue across his book and software sales.
Read Ryan’s case study
Ryan Levesque
Read the case study
