Case Study: Ryan Levesque
First-Time Author To #1 Bestseller
$1.8 Million In SaaS Sales
– All In Less Than A Year
Ryan Levesque came to us as he was preparing to launch his books, Ask and Choose, along with his SaaS product, Bucket.io.
Although he was already a successful entrepreneur, having sold over $100 Million worth of products and services using his unique survey funnel methodology, Ryan knew he needed to establish himself as an expert in the digital marketing space to make the launch of his books and his software product successful.
Prior to launching his first book, Ask, Ryan didn’t have much of a social media following or any publicity for his new SaaS product. He asked for our help to create and execute a solid publicity campaign.
Campaign Goals
Ryan’s goal was to bring his books to bestseller status on national bestseller lists, get featured on large media outlets, earn high income on the back end from his course and SaaS product sales, establish himself as the go-to expert in survey funnel methodology, and become recognized as the creator of the world’s leading quiz funnel software for entrepreneurs. We worked with Ryan for eleven months on this campaign for Ask, and later again for about ten months on his second book, Choose.
Our Approach
Our approach was to secure interviews for Ryan on as many niche new media outlets (especially podcasts) as possible in order to connect him with his ideal target audience.
We supported Ryan’s team by combining these interviews with cutting-edge digital marketing strategies to amplify his impact, increase his brand’s name recognition, and scale his income.
Esther shares the behind-the-scenes of
Ryan Levesque’s
publicity campaign for Ask
at the Archangel Summit in Los Angeles
Results
Ryan’s first book, Ask became a #1 national bestseller: we hit bestseller status on the LA Times list, Publishers Weekly, USA Today, Barnes & Noble, and #1 in all books (not just a simple category) on Amazon. Inc. Magazine named Ask the #1 Marketing Book of the Year, and Entrepreneur Magazine named it as their #2 Must‑Read Book.
Originally published by Dunham Books, Ask has been later published again by HayHouse thanks to its wide‑reaching success.
As a direct result of our publicity efforts, Ryan sold over 50,000 books in the first year and added over $1.8 Million / year to his business.
This additional revenue came through the back-end sales: Ryan’s SaaS product, Bucket.io, bundled with his online membership site, the Next Level Mastermind group.
We secured interview opportunities for Ryan on dozens of radio shows and about eighty targeted business podcasts, consistently connecting him with his ideal target audience.
Examples of Ryan’s interviews include iTunes’ top shows such as Entrepreneurs on Fire with John Lee Dumas, Smart Passive Income with Pat Flynn, Mixergy with Andrew Warner, The School for Startups with Jim Beach, and many more, generating hundreds of thousands of downloads.
To date, the book has sold well over 100,000 copies and continues to create loyal fans and customers for Ryan’s business.
2,900+ users
Ryan’s SaaS product for Bucket.io grew from the original group of beta users (around 200 members) to nearly 3,000 by the end of the first year, creating significant recurring revenue.
The bundle was offered as an upsell to the book, priced at $97 / month, with additional high-ticket offers on the back-end. We supported Ryan’s team with the digital marketing strategy that tracked each media interview with a unique coupon code in order to retarget Ryan’s growing audience, email subscribers, podcast listeners and social media followers.
Born To Influence’s strategy for launching Ask was featured in Fast Company Magazine because of the outstanding results we were able to generate. Click here to read more.
We worked with Ryan on the launch of his second book, Choose, which sold over 50,000 copies in the first few months, creating Millions of dollars in revenue on the back end for his SaaS product, Bucket.io. This book also made several national bestseller lists.
During the campaign for Choose, we again secured dozens of top podcast interviews for Ryan, putting him in front of his ideal target audience of entrepreneurs and business owners.
We also secured an interview for Ryan with the Entrepreneur-in-Residence of the New York Public Library.
As a result, the institution selected Choose as their Book of the Month for May 2019, and also included it in their “Summer Picks”, creating a waitlist of readers immediately upon publication.
In Ryan’s Own Words…
“It’s turned out that podcasts, with Esther’s help, has been arguably the most effective channel for me in getting our book out there, so building awareness for the book, and more specifically, actually pre‑selling copies of the book before we actually launched.”
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