Services
Publicity Services
For Experts
And Founders
You know your subject, but not enough of the right people know you yet.
We get experts and founders featured in top-tier media and on podcasts your buyers already listen to.
Then we help you put that coverage to work so it keeps bringing you leads long after the interview airs.
Our goal is to support you with building your credibility, get exposure for your brand, and get more leads and sales long after your interviews air.
The Buyer Audience Trifecta
How it works
Three Steps To A Successful Publicity Campaign
1. Develop Your
Media Message
The goal of phase one is to help you get media ready.
You’ll discover how to give interviews that are compelling, relatable, and fit the media format you’re going after - whether it’s a three-minute TV interview or an hour-long podcast.
We’ll show you how to prepare so that journalists start relying on you as a trusted source, and your interviews are positioned to convert.
In approx. ten days, you will have your press kit, including five different versions of your media bio (for TV, speaking, magazines, podcasts, and more).
That way, when a journalist looks you up, they see you as a credible expert.
Next, we help you develop your Intentional Media Message Content (IMMC).
This is where we connect the dots between your story, what your ideal clients and customers want, and what the media is interested in.
See Phase 2: Secure Media Placements
2. Secure
Media Placements
Depending on your goals, we’ll target both traditional and online media.
This ranges from TV, radio, and magazines to podcasts, YouTube shows, LinkedIn Live shows, and more.
We’ll build your custom media target list and write relevant, engaging pitches to get you booked for interviews that drive meaningful results.
We get requests from journalists to feature experts every single day, thanks to the relationships we’ve built with hundreds of media professionals.
Most of our clients book their first interviews by week three.
See Phase 3: Integrate Your PR & Marketing
3. Integrate Your
PR & Marketing
Our goal is to make sure your interviews keep working long after they air.
We’ll share with you our proven strategies on how to create a strong PR campaign and integrate your media appearances with your backend systems and your sales and marketing activities.
We’ll show you how to streamline the entire process and leverage your time and energy so that you don’t leave any opportunities on the table.
We’ll help you connect your interviews to your funnel, your email list, your ads, your sales pages, and your applications for speaking gigs.
Integrating your professionally produced media interviews with your sales and marketing activities creates the ecosystem that builds your brand while generating leads and sales.
Your Funnel
Your Email List
Your Ads
Your Sales Pages
KeynoteYour Speaking Gigs
Your Book Sales
Two Ways To Work With Us
Done For You
Your goal might be growing your personal brand, promoting your services, digital products, live events, or launching your non-fiction book.
We take you through our proprietary process to determine where media appearances can support your goals and amplify your reach.
We design and run your entire campaign: the strategy, your messaging, your media interview bookings, and the marketing that ties it all together.
You show up for the interviews. We handle the rest.
Done With You
For experts who want to use our proprietary system with personalized guidance:
We teach you exactly what we do, step by step, and give you the assets and journalist contacts you need to be successful.
Clients in this program often start with zero publicity experience and book 30 or more interviews in their first 90 days.
Many of these interviews are in top-tier media and on podcasts their ideal customers already listen to.
The Benefits Compound Over Time
Long term, the goal is to attract attention, put you in front of relevant audiences, generate buzz for your company, and your Founder and Brand Story. Over time, we aim to position you as an in-demand expert, so you can benefit from increased brand awareness and consumer demand, and become a true thought leader the media relies on.
Our services include: done-for-you public relations and marketing campaigns, education, coaching, online courses, downloadable podcasts, livestreams, and broadcast content covering topics related to online marketing, publicity and using AI for content strategy and generating written and audiovisual content.
Additional optional services include social media and influencer campaign management, media training, press kit development, award submissions, securing speaking engagements, event placement and celebrity seeding.
Credibility
Being featured in top-tier media allows you to build your credibility by being associated with household names and recognizable brands. These types of media interviews give you the opportunity to borrow the trusted relationship that podcast hosts and news anchors have developed with their audiences over the years
Sales
Your media interviews don’t depend on algorithm changes. They support your brand and make sales for years after the interview airs
Consumer Demand
When people keep seeing you in the outlets they trust, they start asking for you by name
Brand Awareness
You are starting to build a reputation through reaching new audiences and increased recognition in the marketplace
Leads
Every interview puts you in front of an audience that already trusts the host. That trust transfers to you, and new audiences opt in and start seeking you out
Thought Leadership
Over time, journalists, producers, and podcast hosts start relying on you and call you back for interviews over and over again as you become their go-to expert
Frequently Asked Questions
Do I Need A Big Social Media Following?
No. While a large following can help, plenty of our clients start without any kind of online presence. Journalists care more about your expertise than your followers. Blanka Molnar came to us as a parenting expert. She had no media experience and almost no audience. In just under three months, she was featured in 30+ media outlets: TV, Parents.com, Today’s Parent, The Bump, Newsweek (three times), Bored Panda (twice), Home & Gardens (twice), and over a dozen podcasts, and continues to be regularly featured in the media.
Do You Guarantee That I Will Get Featured?
We cannot guarantee instances of the work where the decision is made by the editorial staff. However, we do guarantee the assets and deliverables we create for you. And rest assured, we only take on clients we are confident we can get great results for.
Is Any Of This Paid Placement?
No, we only do earned media based on merit.
I Hired A Publicist Before And Got Nothing Out Of It. Why Would This Be Different?
We take pride in only working with clients who we are confident we can get results for. Our unique approach combines traditional PR initiatives with integrating your published interviews with your sales and marketing activities. This is our “secret sauce” for helping you get tangible business results for the long term.
How Long Until I’m Booked On Something?
Most clients book their first interviews by week three. From there, we typically aim for 1-2 interviews per week.
How Much Of My Time Does This Take?
On the hybrid side (done-for-you and consulting), our strategy typically takes 1-2 hours per week for our clients to implement. With our agency (white glove done-for-you) services, your job is just to show up for the interviews. We handle the rest.
Do You Do The Outreach, Or Do I?
Depending on the type of engagement you choose, you could be doing your own outreach, or let us handle it for you.
Is It Just You, Or Do You Have A Team?
We have a small but mighty team that works on implementing the media outreach for our agency clients. If you’re a consulting client, you’ll be working with Esther directly.
Will The Coverage Actually Bring Me Clients?
We aim to deliver tangible business results. Our clients typically sell out their offers, in some cases, to the tune of seven figures.
How Much Does It Cost?
Everything we do is customized, and the investment varies based on the scope of your campaign. We’d need to learn more about your goals and where you’re currently at to see if we are a good fit. Book a call here. If we are a good fit, we’ll be happy to give you an exact quote right on the call.
Do You Work With Clients Outside The United States?
Yes, we work with clients internationally from all over the world. As long as you speak English fluently and want media coverage primarily in U.S. and Canadian media and global podcasts, we can help.
What Happens On The Call?
The call is designed to help us determine if getting media coverage would help you build your personal brand and accomplish your business goals. If it’s a good fit, we’ll invite you to work with us. If it isn’t, we will give you resources so that you can get started implementing your media outreach on your own.